JOB IDENTIFICATION
Job Title : Group Account Director
Reports to: General Manager
Subordinates: Account Directors, Account Managers, Account Executives

MAIN PURPOSE OF THE JOB
To drive the Company’s growth in business volume and profitability by generating increased business from existing and new clients.

PRINCIPAL RESPONSIBILITIES

  • Achieving business targets in both volume and profitability
  • Growing business volume from existing clients
  • Building the client base by acquiring new accounts
  • Brief taking, proposal writing and presentation, fieldwork management, report writing and presentation
  • Project planning, implementation, monitoring and control to ensure excellence in execution.
  • Project review, analysis and evaluation to assess success and efficiency
  • Quality control of the entire process
  • Briefing & de-briefing the field staff – field marketing reps, sales reps & others
  • Briefing the operations departments on the staff and logistical support requirements
  • Liaising with the operations department for project costing to ensure profitability targets are achieved for each
  • Preparing costing documents and forwarding to client for acceptance
  • Following up with client for local purchase orders (L.P.O) or contracts
  • Signing off project budgets for expenditure approval
  • Liaising with accounts department to prepare and send invoices to clients for each projects
  • Confirmation of project payment with accounts before commencement of work
  • Following up with the client for final payment after project completion and submission / presentation of the report
  • Sending customer satisfaction survey to clients and follow up for collection
  • Ensuring back up for all the work done on a project
  • Preparing project status update for both internal and client use
  • Client service
  • Attend to any duty as otherwise directed by your supervisor or the General Manager.

PERSON SPECIFICATION

Criteria

Essential

Desirable

 

Education Qualification and Training

  • Bachelor’s Degree in social sciences
  • Professional qualification in marketing preferably CIM
  • Proficiency in computers

 

 

Knowledge and Skills

  • Good analytical skills
  • Excellent interpersonal skills
  • Team building
  • Good organisation
  • Good communication skills
  • Good computer skills
  • Project management skills

 

Experience

At least 10 years’ experience in Marketing or brand management from a reputable company.

 

Experience and a strong understanding of promotions, field marketing and sales operations particularly in FMCG.

Research interpretation and translation into trade and consumer insights

Personal Attributes

  • Honesty
  • Integrity
  • Reliability
  • Results oriented
  • Problem solving ability
  • Sociability
  • Ability to think on feet
  • Pro-activity and confidence
  • Good personal drive
  • Mature and flexible
  • Attention to detail
  • Resilience

 

Judgement and Mental demands

  • Highly creative and innovative
  • Ability to manage crisis

 

 

Physical demands and work environment

  • Ability to work long hours and to withstand pressure
  • Travelling out the country and out of town

 

 

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