Trade Marketing is what we do best. We seek to influence consumers’ decisions at the most critical contact point with your brand - the point of purchase. We come up with innovative ways of making sure your brand, and not your competitor’s, is what the consumer puts in their shopping basket at the point of purchase. We do this in the following three ways:

i) Retail Sales Management                                                  
Our objective is to help achieve increased penetration and consistent distribution through influencing availability and sell out at the retail. This translates to growth in market share

We drive this through efficient recruitment, training, deployment and management of retail sales force.

ii) Field Marketing                                                                
What has traditionally been called merchandising has been re-looked, polished and re-formulated to give you a more effective vehicle to move your brand - Field Marketing. To push your brand from the shelves to the shopping baskets, all Gap Marketing personnel are trained to influence the point-of-purchase drivers, that in turn influences consumers’ purchases. Our people will be your brand’s mouthpiece at the most critical point. That is why they have to be the best you can get.

The Gap approach to Field Marketing is different from what you’ll find being practiced elsewhere. It is a strategic process that provides a total business solution. We don’t take Field Marketing to be a quick fix to a marketing problem, but rather an integral process in your strategy, carried out by professionals who will enhance how your brand communicates with the consumer. When in the field, our team members observe how consumers relate to your brand and provide relevant and accurate retail data which we analyse to come up with trends and insights that assist you make more informed sales and marketing decisions.

Through Field Marketing, we ensure consistent availability of your brand. By keeping a keen eye on your brand’s shelf presence, we ensure it is always in stock and prominently displayed for your consumers to pick.

iii) Sales Promotions                                                                 
Want to hit that elusive sales target? Take aim with Gap Marketing. With a focus on consumers and trade channels, we’ll develop sales promotion concepts and execute them to bull’s eye precision. We first talk to you and understand your brand, then go out into the market to study and analyse the market situation. We then use our wealth of knowledge, consumer insights received and market research to address the issues at hand, through appropriate propositions. To come up with the right promotion ideas, we engage competent and creative people to analyze insights and develop concepts that engages your target consumer enough to elicit a purchase...

Our style of experiential marketing will guarantee that your brands interacts with your target consumers in the most relevant and memorable ways by arousing their key touch points to create that all important personal and emotional connection. The promotion has to be consumer driven, retail centred and purchase focused.
We then give these to an equally competent project management and sales promotions team to execute with the promised finesse. Once we are in agreement on the nature of the promotion, we hit the ground running and come back with the spike in the sales graph you’re looking for.